About SERENA-B
The ultimate luxury is the freedom to be yourself.
The Serena woman
She doesn't choose between ambition and peace. She embodies both. She is elegant without trying, sophisticated without announcing it. She has lived enough to know what matters, and to recognise true quality. She writes her own rules. She doesn't chase trends: she buys well, and she buys once.
Our story
SERENA-B, known to many simply as SERENA or Serena bags, was born from a mother's love and a vision for something enduring. Founded by Taya Bonicos and named after her daughter, Serena, it celebrates the women who carry it: women who define their own path and value beauty and substance in equal measure.
"When I look at my daughter Serena, I see strength wrapped in grace, ambition balanced with peace. These bags honour that complexity, the many dimensions of modern womanhood."
— Taya Bonicos, founder
What we stand for
Timeless craftsmanship
Every bag is cut and hand-stitched in Ubrique, a small town in the mountains of Andalusia where leather has been worked for generations. Finest-grade calf leather, nappa lining, nothing added for show.
Freedom and individuality
Designed with Nordic restraint, clean lines and functional beauty, so the bag never speaks louder than the woman carrying it. Elegant enough for the boardroom, easy enough for every day.
Made to last
We make fewer things, better, and release them in small, limited drops. The Ubrique tanneries share a water plant that recirculates their water, and every bag is built to be carried for decades and passed on. Each bag carries an NFC chip and comes with an authenticity card.
Join the SERENA Circle
For women who value substance over show: first access to every drop, members-only pieces and private events. Apply on the SERENA Circle page.